TheTrafficEstimatorServiceof the AdWords API retrieves traffic estimates for proposed or existingcampaigns, ad groups, and keywords, including estimated stats like:

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• Average CPC
• Average Position
• Click Through Rate
• Clicks Per Day
• Impressions Per Day
• Total Cost

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You can simulate proposed campaignsand ad groupsby using different campaign criteria, network settings, daily budgets, andmax CPCs.

You can also retrieve traffic estimates for an existing campaign or ad group byproviding the correspondingcampaignIdand adGroupId.

Use case

When creating a new campaign and ad group, or when modifying existing campaigns,you can use the TrafficEstimatorService to estimate future traffic and helpyou decide whether your proposed keywords (and settings) are optimal.For example, if the chosen keywords result in a lower CTR, you may want toreconsider using the keyword.

You can also use the TrafficEstimatorService to obtain information similar tothe Plan your budget and get forecasts feature ofthe Google Ads Keyword Planner.

Additionally, you can use theTargetingIdeaService to getadditional keyword ideas for an ad group. Before implementing the new keywordideas, use the TrafficEstimatorService to get an estimate on how these newkeywords will perform. Check outGenerating Targeting Ideasfor additional information.

Getting traffic estimates

The primary input to the TrafficEstimatorService is theTrafficEstimatorSelector.

To retrieve traffic estimates, you must either specify existing campaignsand ad groups, or configure proposed campaigns and ad groups by setting theCampaignEstimateRequestandAdGroupEstimateRequest.

Within AdGroupEstimateRequest, you must also specify aKeywordEstimateRequestfor the keywords you want traffic estimates for. Write down the various generations of computer with key characters.

The following sections step through an example of getting traffic estimates from theTrafficEstimatorService.

Prepare the request

You'll need to build the TrafficEstimatorSelector from the bottom up. Tocreate a full request, you should build the request in the following order:

1. KeywordEstimateRequest
2. AdGroupEstimateRequest
3. CampaignEstimateRequest

First, you need to build the KeywordEstimateRequest. It's common to retrieveestimates for multiple keywords: Each keyword should have a correspondingKeywordEstimateRequest.

The list of keywords you send to TrafficEstimatorService can contain what youalready have in your keyword taxonomy, or it can contain new keywords youretrieve from theTargetingIdeaService.

Next, build the AdGroupEstimateRequest. Like the keywords list, you canestimate on multiple ad groups. This example estimates only for a single adgroup:

Next, build the CampaignEstimateRequest To get more accurate results, youshould also set additional campaign criteria when building theCampaignEstimateRequest, such as location and language. You can also specifyexisting campaign IDs and ad group IDs in the CampaignEstimateRequestand AdGroupEstimateRequest, which allows the service to load historicaldata.

1000 Google Keywords Will Generate How Much Unique Visitors List

Finally, configure the TrafficEstimatorSelector. You can then send it throughthe get() operation to retrieve the traffic estimates encapsulated in theTrafficEstimatorResultobject. You can request a list of campaign-level estimates segmented by platformusing theplatformEstimateRequested property.

Process the response

Each CampaignEstimateRequest object in the selector generates acorrespondingCampaignEstimateobject in the TrafficEstimatorResult. Similarly, eachAdGroupEstimateRequest object will have a correspondingAdGroupEstimateGenerate pgp key command line. object in the result. If you requested campaign-level estimates segmented by platform,they'll be available through theplatformEstimatesproperty of the CampaignEstimate object.

The most important and interesting result object is the correspondingKeywordEstimateobject within the AdGroupEstimate. It contains the lower bound(min)and upper bound(max)of the traffic estimation(StatsEstimate)for each keyword.

Bear in mind that the returned values are estimates, andare not a guarantee that actual performance will be within these bounds.

Calculating estimated total conversion value

The API doesn't directly provide an estimated total conversion value like the Keyword Planner, but you can calculate one from the stats provided:

Mapping to the Keyword Planner

You can use the TrafficEstimatorService like you useEnter or upload a list of keywords to get forecasts in the Google Ads KeywordPlanner.

To use the TrafficEstimatorService for this, you need to specify either apre-existing campaign, or create a mock campaign, complete with ad groups andkeywords:

In the Keyword Planner, you can specify a daily budget and a bid amount.In the AdWords API, adailyBudgetis part of theCampaignEstimateRequest,and the bid amount, called maxCpc, can be set either in theAdGroupEstimateRequestor theKeywordEstimateRequest.These must be specified at request time; so even though they're on theResults screen of the Keyword Planner, they must beincluded as part of the request when using the API.

Complete code examples

Each client library contains a complete code example in its Optimizationfolder:

1000 Google Keywords Will Generate How Much Unique Visitors In Rome